new mall? new place where you can start would be cool. something that's not common and unique
make gold useful on fun realm? make an npc(s) that sells all tier and old arena sets for gold? potions/food too? maybe unique swords and mounts too, but of course, more expensive. for instance you get 5 gold per kill in arena/bg/gurubashi/major cities?
cause right now there's nothing to really work for. yes, you can gear up, but then what? you have nothing to do, other than do the same thing over again. imo, i don't have to look forward to anything right now, except r1 in 3s. i would really enjoy this.
i think this is a suggestion that we need to talk more about, but i hope you can understand.