Several things:
Get more staff members. You clearly lack staff on fun realm, getting tickets answered takes 100 years, global chanels are toxic af, more mods are needed.
Fix the cross realm. I won't be one of those smartasses who ask to remove it, but seriously the lag of cross realm during peak hours is retarded
Do something about the wintrading and que dodging I'd literally rather have no que at all than get insta empty ques and get tilted by it.
Change the pricing system in the site I find it weird that a prideful piece costs 300 bonuses, but a full 550 char costs 770
Payment wall You have probably already seen people bitching about this. But it has to be fixed, a lot of people are not able to donate and that is ruining your business
More staff participation in-game This is not as important as other points, but in my older servers constant events was what kept me playing and if you got more staff Im sure you coudl do that as well
I'll add more if I think of anything. Appreciate you making a thread like this (y)